Reinforcement can be a game or toy, such as this tennis ball.
Operant conditioning (or instrumental conditioning) is a form of learning in which an individual's behavior is modified by its consequences. Two complementary motivations drive instrumental learning: the maximization of positive outcomes and minimization of aversive ones. There are two ways in which behavior is reinforced or strengthened: Positive Reinforcement occurs when a behavior is strengthened by producing some desirable consequence; negative reinforcement occurs when a behavior is strengthened by avoiding some undesirable consequence. There are two ways in which behavior is decreased or weakened: negative punishment occurs when a behavior is weakened by not producing a reinforcing consequence; and positive punishment occurs when a behavior is weakened by producing a consequence that is a disincentive. In combination, these basic reinforcing and punishing contingencies provide four ways for modifying behavior. Reinforcement increases the relative probability or frequency of the behavior it follows, while Punishment decreases the relative probability or frequency of the behaviour it follows.
Typical positive reinforcement events will satisfy some physiological or psychological need, so it can be food, a game, or a demonstration of affection. Different dogs will find different things reinforcing. Negative reinforcement occurs when a dog discovers that a particular response ends the presentation of an aversive stimulus. An aversive is anything that the dog does not like, such as a tight choke chain.
Punishment is operationally defined as an event that lowers the probability of the behavior that it follows. It is not "punishment" in the common sense of the word, and does not mean physical or psychological harm and most certainly does not mean abuse. Punishment simply involves the presentation of an undesired consequence (positive punishment) when the wrong behavior is performed, such as a snap of the leash; or the removal of a desired consequence (negative punishment) when the wrong behavior is performed, such as the owner eating the cheese that would have been the reward. A behavior that has previously been developed will cease if reinforcement stops. This is called extinction. A dog that paws its owner for attention will eventually stop if it no longer receives attention.
Classical conditioning (or Pavlovian conditioning) is a form of learning in which one stimulus, the conditioned stimulus, comes to signal the occurrence of a second stimulus, the unconditioned stimulus. Basically, classical conditioning is when a dog learns to associate things in its environment, or discovers some things just go together. A dog may become afraid of rain through an association with thunder and lightning, or it may respond to the owner putting on a particular pair of shoes by fetching its leash. Classical conditioning is used in dog training to help a dog make specific associations with a particular stimulus, particularly in overcoming fear of people and situations.
Non-associative learning is a change in a response to a stimulus that does not involve associating the presented stimulus with another stimulus or event such as reward or punishment. Habituation is non-associative learning. An example is where a dog that reacts excitedly to a door bell is subjected to repeated ringing without accompanying visitors, and stops reacting to the meaningless stimuli. It becomes habituated to the noise. On the other side of habituation, is sensitization. Some dogs' reactions to the stimuli become stronger instead of them habituating to the repeated stimuli or event. Desensitization is the process of pairing positive experiences with an object, person, or situation that causes fear or anxiety. Consistent exposure to the feared object in conjunction with rewards allows the animal to become less stressed, thereby becoming desensitized in the process. This type of training can be effective for dogs who are fearful of fireworks.
Learned irrelevance is where dogs that are over-exposed to a stimulus or cue learn the cue is irrelevant because the exposure has proven to be uneventful. So a dog owner who continually says "Sit, sit" without response or consequence, inadvertently teaches the dog to ignore the cue.
Learned helplessness is where a dog just simply shuts down, in a situation where it has no option to avoid a negative event. For learned helplessness to occur, the event must be both traumatic and outside the dog's control. Family dogs that are exposed to unpredictable or uncontrolled punishment are at risk of developing disturbances associated with the learned helplessness disorder. Punishment which is poorly coordinated with identifiable avoidance cues or response options, such as when punishment takes place long after the event, meet the criteria of inescapable trauma.
Your dog "needs" a job to be healthy and happy. By teaching your dog to obey, you are giving your dog the job of following your commands. Basic Obedience is the basis for "all" well behaved dogs. There are many different training methods and schools of thought on how best to do this. However, after 43 years of training dogs, I have combined many different methods and created my own training program called, "The Dog Guru Way." Not only will your dog be trained to obey you, you will learn to become your dog's Guru.
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Some Text used from Wikipedia, Dog Training.
HOW DOGS LEARN